May 26, 2013 Leave a comment
If we go back in time and look at corporate adoption of email, (as per John Markoff) when Bill Gates mentioned in a New York Times panel discussion that he runs Microsoft using email, it seems people were shocked. In general people were not keen to embrace it, even though it was faster, no risk, productive etc.
If we look at Social media, the first issue is people think its an additional area to spend time on – what they find difficult to accept is, its the new way of life where social is getting fused into their old way of life. Then you have all types of other reasons – lack of time, risk involved to their image, saying something which is original( not prepared by someone else for them) etc. The first step is to accept the new normal, then perhaps take baby steps – try it within a closed group, then keep pushing the boundaries and go truly social. Its better to try it out yourself instead of being forced into it and playing catch-up.