Innovation Isn’t Just About New Products
September 27, 2013 Leave a comment
Innovation is about a new solution to a new requirement ( whether is articulated or inarticulated), not just a new product.
Issue is many companies have a group focusing on new solutions and have a pipeline of ideas/products but do they have an equally strong pipeline of market insights/needs which then gets absorbed by the organisation? And how well do they marry the solution/need without the thought of cannibalizing their existing product lines.