Innovation Isn’t Just About New Products

Innovation is about a new solution to a new requirement ( whether is articulated or inarticulated), not just a new product.

Issue is many companies have a group focusing on new solutions and have a pipeline of ideas/products but do they have an equally strong pipeline of market insights/needs which then gets absorbed by the organisation? And how well do they marry the solution/need without the thought of cannibalizing their existing product lines.

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Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

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