#HBR If Your Mobile Strategy Can Win Here, It Can Win Anywhere #MobileStrategy – My comments
June 19, 2013 Leave a comment
(Image source HBR)
Great article Morra (Original Article)
You’ve captured critical aspects of relationship building and at the same time addressed the limitations/perceptions and quality (spam) issues of mobile media. More often than not, people/companies look at mobile strategy in isolation and look at ROI in isolation. Am glad you captured the essence of mobile as an enabler/amplifier of other channels (on the ground connect)as well.
Adoption comes from within, but the trigger to adoption is when there is resonance, trust and continuous value. Here is wishing you all the best for your contributions towards making this world a better place.