Forbes: Your Brand As An API: Why You’ve Lost Control Of Your Messaging – my comments #Branding #Marketing

Forbes: Your Brand As An API: Why You’ve Lost Control Of Your Messaging

Brand managers need to move away from the message create/distribute mode to enable/aggregate mode, in a way mirroring how business models are changing along these lines.

The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about customers and advocates (Social CRM Transformation and the path ahead ).

Companies have to implement something what I call Total Customer Experience (TCE) similar to Total Quality Management, good customer experience wont happen in isolation by front line folks (5 Steps To Success On The Customer Experience Management Journey)

 

Advertisements

About Ramesh Ramakrishnan
Google+

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: