Marketers, Don’t Just Publish; Be a Publisher My comments

Marketers, Don’t Just Publish; Be a Publisher My comments @McKinsey

My views:

One has to be prepared to ‘err’ in order to move from publish to publisher mode.

Many times ‘perceived credibility erosion’ tends to be the hurdle,

– active people/companies become publishers and build on solid credibility,

– the passive ones only publish and build on hallow

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About Ramesh Ramakrishnan
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