Social Media technology Landscape

ImageSocial Media technology industry has grown at such a pace that today there are many sub-categories and some companies are trying to be end-to-end players. Though the attached picture ( reference infographic from Buddy Media) shows the landscape in some detail, here are 5 major categories,

1/ Social Monitoring (listening) – Lithium, Radian 6 etc

2/ Social Engagement (conversation) – Sprinklr, Spredfast etc

3/ Social media marketing (media management) – Buddymedia, Shoutlet

4/ Social analytics (measuring) – Simply measured, Adobe/Omniture

5/ Social Influencer (level of influence of participants) – Klout, Kred etc.

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About Ramesh Ramakrishnan
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