Social Media technology Landscape
April 23, 2013 Leave a comment
Social Media technology industry has grown at such a pace that today there are many sub-categories and some companies are trying to be end-to-end players. Though the attached picture ( reference infographic from Buddy Media) shows the landscape in some detail, here are 5 major categories,
1/ Social Monitoring (listening) – Lithium, Radian 6 etc
2/ Social Engagement (conversation) – Sprinklr, Spredfast etc
3/ Social media marketing (media management) – Buddymedia, Shoutlet
4/ Social analytics (measuring) – Simply measured, Adobe/Omniture
5/ Social Influencer (level of influence of participants) – Klout, Kred etc.