How Starbucks, Walmart And IBM Launch Brands Internally And What You Can Learn From Them

How Starbucks, Walmart And IBM Launch Brands Internally And What You Can Learn From Them

My comment:

Thanks to connected media, companies have now started doing what they should have done a long time back. A continued gap between the brand positioning and the product/service perception will only lead to a trust deficit which will be very difficult to rebuild once few incidents go viral.
Its critical for companies to build ecosystems of supporters and critiques in order to have a sustainable growth story. Days of pure external marketing are over: one must focus on real internal change to impact external benefits, though it takes time to do it, it has a better success rate in the era of an empowered employee/customer with a digital voice.

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About Ramesh Ramakrishnan
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