For The Modern Marketer, Hearing (Market) Voices Is A Good Thing

For The Modern Marketer, Hearing (Market) Voices Is A Good Thing

My Comment:

Companies that listen to the market tend to come up with transformational innovation whereas the ones that listen only to their customer ecosystem tend come up with incremental innovation.

There are many examples where companies have lost out just because this simple approach was not followed – Kodak casestudy where Ive mentioned in point 1 about a particular route to build a sustainable ecosystem.

https://futuristcmo.com/category/organization-culture/

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About Ramesh Ramakrishnan
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