Your Next Marketing Weapon: Corporate Culture
April 8, 2013 Leave a comment
Agree that corporate culture has a key role to play n marketing, i would argue that the reverse is equally important. In the digital age where there is so much power with the customer ecosystem due to connected media, marketing has to leverage the company employees across all departments in order to build a platform where the company listens to and interacts with influencers and customers.
Good or bad, word of mouth as just gone viral, companies need to tap into the network of employees to be succesful. The siloed, command and control approach wont work in towards crowd-sourced customer interactions.
My blog on a similar topic at Kodak https://futuristcmo.com/category/organization-culture/