Deep Thought of the Day: Who’s Really Driving This Digital Marketing Bus?

Deep Thought of the Day: Who’s Really Driving This Digital Marketing Bus?

My comment:

Erika

For sure there is a lot of buzz and action about CMOs and their marketing technology budget and also comparisons with CIOs. Buying technology is only 1 part of ROMI( Return on Marketing Investment) the next part is to integrate it with other systems internally and also have a good Data management platform in order to have a seamless connection of customer data ( otherwise you’ll have more fragmentation).Now to do all this, its critical to have the CIO on board the marketing digital bus.

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About Ramesh Ramakrishnan
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